Saturday, April 17, 2010

Levis Denim 501

I enjoyed this article:

“I like the process- from a brand-new unwashed pair of jeans until they’re ready for burial. I really do wear them hard. I start off by doing a lot of squats to get the wrinkles in nicely. But the number one trick is wearing your jeans every single day and letting your sweat and oils start to morph the denim, so it becomes a very personal shape. I think the key difference with the 501 is that it fits around your body. I like the way that 501’s don’t follow your every curve; they evolve to fit your body. Also, as they move along, I repair them so I can get more wear out of them. They really do become a part of you. Once you break a pair in, there’s no alternative. You just can’t put on another pair of jeans.”

- Carl Chiara, design director LEVI’S CAPITAL E and RED COLLECTIONS

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